Retail Brand Page
Menards.com
Overview
Challenge
To strengthen Arrow Fastener’s presence on Menards.com, we developed a dedicated retail brand page designed to increase brand visibility, improve product discovery, and support online sales across key product categories.
The brand needed a cohesive, high-impact digital storefront that could educate shoppers, guide navigation, and convert across a broad product assortment—while remaining fully aligned with Arrow’s established brand standards.s presence on Menards.com, we developed a dedicated retail brand page designed to increase brand visibility, improve product discovery, and support online sales across key product categories.
Approach
Result
I led the strategy and art direction of a branded retail experience that combined clear category navigation, strong visual storytelling, and education-driven content. The page was structured to highlight hero products, support low-visibility SKUs, and inspire confidence through tutorials and DIY project content.
Execution Highlights
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Designed a branded digital storefront tailored for a major retail partner
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Organized products into clear, shopper-friendly categories
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Integrated product tutorials and DIY content to support purchase decisions
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Ensured full brand consistency across layout, typography, and messaging
The final retail brand page delivered a polished, easy-to-navigate experience that elevated Arrow’s presence on Menards.com, supported product discovery, and reinforced brand credibility at the point of purchase.
Client
- Arrow Fastener
- Strategy, Idea and Art Direction
- UI Design