Packaging Guidelines
Arrow Fastener
Overview
Challenge
Arrow Fastener needed a unified packaging system to ensure brand consistency across a growing portfolio of products, formats, and vendors. The goal was to create a clear, scalable resource that aligned internal teams and external partners under one visual standard.
With multiple packaging types and production partners, maintaining brand consistency and accuracy at scale was becoming increasingly complex. The guidelines needed to be both comprehensive and easy to use.
Solution
Result
I led the strategy and creative direction of a brand packaging guidelines system designed to streamline production and eliminate ambiguity. The interactive guide provided step-by-step direction, downloadable assets, and clear visual standards to support fast, accurate execution across all packaging categories.
Execution Highlights
-
Defined a cohesive packaging framework across product lines
-
Reduced revision cycles
-
Improved vendor turnaround time
-
Created an interactive, vendor-ready PDF with built-in asset access
-
Standardized layouts, color usage, badges, and hierarchy
-
Designed for clarity, scalability, and long-term use
The packaging guidelines became a central resource for internal teams and external vendors, improving efficiency, consistency, and confidence across all packaging executions while supporting brand growth at scale.
Client
- Arrow Fastener
- Strategy
- Art Direction
- Project Management