Ready To Lead,
Create, & Deliver.

ABOUT ME

I’m a roll-up-my-sleeves creative with managment experience that has 20+ years of knowledge turning brands into movements. From retail shelves to social feeds, I lead design that sells and storytelling that sticks. Whether it’s a full packaging overhaul or a 360° campaign launch, I bring energy, strategy, and execution to the table. I build teams, scale ideas, and never lose sight of the end customer. Think: branding with bite, visuals with value.

CORE CREATIVE SKILLS

• Art Direction & Brand Storytelling
• Team Leadership & Mentorship
• Packaging Design (CPG)
• Integrated Campaigns (Digital + Print)
• Creative Strategy & Marketing Collateral
• Video, Motion, & Social Media Creative
• Vendor + Agency Management
• Production-Ready Design (Print/Digital)
• Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere, After Effects, Dreamweaver)
• Project Tools: JIRA, Smartsheet, Office 365 (Mac & PC)
• UI/UX Design | WordPress | HTML/CSS
• AI Applications | ChatGPT | Lifestyle Photo | Recraft

EXPERIENCE

Arrow Fastener, Saddlebrook, NJ | Jan. 2018–Present
Creative Manager (Hybrid)

Led all creative direction across digital, print, packaging, and tradeshow experience for a nationally distributed tool brand. Built and managed a high-performing in-house creative team,
owning brand evolution from concept to execution.

• Rebranded packaging across 100+ SKUs, improving shelf visibility and boosting retail sales
• Shifted to sustainable packaging, cutting material costs by 60% while meeting environmental goals
• Directed 360° campaigns from pitch to execution, including motion, video, social media, and product launches
• Introduced workflow tools (JIRA, SmartSheet) to streamline project delivery and improve team efficiency
• Designed trade show booths and visual experiences for national expos
• Developed assets including catalogs, promo kits, pitch decks, and web ads that supported cross-functional marketing team

Arrow Fastener, Saddlebrook, NJ | April 2015–Jan. 2018
Lead Graphic Designer

• Designed packaging, print collateral, and digital assets aligned with both B2B and retail initiatives
• Partnered with product, sales, and marketing teams to create compelling customer-facing materials
• Oversaw print production and file prep to ensure quality control and brand consistency

RNB Design, Piscataway, NJ, Nov. 10–Nov. 13
Graphic Designer with production skills

• Designed integrated marketing campaigns for Fortune 500 clients (BASF, GE Healthcare, Ricoh)
• Created UI for microsites and corporate websites
• Managed mockups and production-ready files for national and global campaigns

DyVERSE Marketing Group, Orlando, FL, Aug. 07–May 09
Art Director / Co-Founder

Technetium Creative, Maitland, FL, Nov. 06–Aug. 07
Graphic Designer with production skills

Metropolis Advertising, Orlando, FL, July 06–Nov. 06
Art Director with production skills

G&G Advertising, Orlando, FL, May 04–March 06
Sr. Designer with production skills

FREELANCE

Beat Creative, Ocoee, FL, July 14–Nov 15
Graphic Designer (Remote)

Dennis Mosner Photography, Union City, NJ, Sept. 14
Graphic Designer

Trajectory, Morristown, NJ, June 14–July 14
Graphic Designer

Axiom Communications, Secaucus, NJ , June 14
Graphic Designer

EDUCATION

• AAS, Commercial Art, Florida Metropolitan University
• XHTML & CSS, Continuing Education, Valencia Enterprises

RECOGNITION

• Create Magazine National Designer Spotlight, July 07
• Create Magazine Regional Designer Spotlight, Sept. 07
• Packaging and branding featured in retail displays (Lowe’s, Home Depot, Walmart)