Ready To Lead,
Create, & Deliver.

PROFESSIONAL SUMMARY

Creative Manager and Art Director with 20+ years of experience leading creative direction, brand strategy, integrated marketing, CPG packaging, retail, digital, e-commerce creative, and campaign development. Combines hands-on creative expertise with cross-functional leadership to turn business objectives into cohesive brand experiences and scalable creative systems. Advocate for AI-assisted workflows and generative AI to accelerate strategy, concept development, visualization, and execution while keeping human judgment at the center of the creative process.

CORE EXPERTISE

• Creative Direction & Art Direction
• Brand Strategy & Storytelling
• Creative Leadership & Mentorship
• Creative Systems & Operations
• CPG Packaging & Retail
• Integrated Marketing Campaigns
• Brand Identity & Visual Systems
• Digital & E-commerce Creative
• Photography & Video Direction
• Cross-Functional Collaboration
• Vendor & Agency Management
• AI-Assisted Creative Workflows

PROFESSIONAL EXPERIENCE

Arrow Fastener, Saddlebrook, NJ | Jan. 2018–Present
Creative Manager (Hybrid)

Lead creative direction and brand execution across packaging, retail, digital, e-commerce, content, product launches, and integrated marketing, partnering cross-functionally with Marketing, Product, Sales, E-commerce, Quality Control, Operations, agencies, vendors, and production partners.

• Led creative and structural development of a scalable packaging system supporting a Product-led portfolio consolidation from 242 to 49 SKUs, strengthening brand consistency, messaging hierarchy, consumer storytelling, and retail presentation across domestic and international markets.
• Supported structural design, creative execution, and production management for a 2025 Home Depot quarter-pallet promotion featuring Arrow’s flagship T50 staple gun, with a value-added free staple offer that generated $1.8M in top-line sales.
• Helped transition plastic-heavy packaging to corrugated and cardstock-based solutions, reducing packaging footprint and contributing to a broader initiative projected by Product and Operations to generate approximately $500K in annual savings.
• Expanded a B2B publication initiative into a multi-channel acquisition campaign, developing creative strategy and art direction across print, digital advertising, landing pages, website content, and trade show experiences to drive traffic and dealer portal registrations.
• Built creative operations and workflow systems for project intake, creative briefs, prioritization, cross-functional packaging approvals, asset management, brand guidelines, master templates, photography standards, and production workflows

Arrow Fastener, Saddlebrook, NJ | April 2015–Jan. 2018
Lead Graphic Designer

Developed packaging, retail, print, and digital creative supporting B2B and consumer marketing initiatives while partnering with Product, Sales, and Marketing from concept through production.

EARLIER CREATIVE & AGENCY EXPERIENCE

RNB Design, Piscataway, NJ, Nov. 10–Nov. 13
Graphic Designer with production skills

DyVERSE Marketing Group, Orlando, FL, Aug. 07–May 09
Art Director / Co-Founder

Technetium Creative, Maitland, FL, Nov. 06–Aug. 07
Graphic Designer with production skills

Metropolis Advertising, Orlando, FL, July 06–Nov. 06
Art Director with production skills

G&G Advertising, Orlando, FL, May 04–March 06
Sr. Designer with production skills

Progressive agency experience spanning senior design, art direction, creative leadership, and entrepreneurship, developing integrated brand experiences across advertising, identity, print, digital, web, and marketing campaigns.

FREELANCE

Beat Creative, Ocoee, FL, July 14–Nov 15
Graphic Designer (Remote)

Dennis Mosner Photography, Union City, NJ, Sept. 14
Graphic Designer

Trajectory, Morristown, NJ, June 14–July 14
Graphic Designer

Axiom Communications, Secaucus, NJ , June 14
Graphic Designer

CREATIVE & TECHNOLOGY

• Adobe Creative Cloud: Photoshop, Illustrator, InDesign, Premiere Pro, After Effects
• Web: WordPress, HTML/CSS
• Project & Workflow: Smartsheet, JIRA, Microsoft 365
• Generative AI: ChatGPT, Recraft, Kling AI

EDUCATION

• AAS, Commercial Art, Florida Metropolitan University
• XHTML & CSS, Continuing Education, Valencia Enterprises

RECOGNITION

• Create Magazine, National Designer Spotlight & Regional Designer Spotlight